Candidate Experience Survey Best Practices: How to Ask for Candidate Feedback

Asking for candidate feedback is your best resource for improving your candidate experience and a crucial step for creating a strong employer brand. Yet, in our research report, Inside the Candidate Experience, we found that 44% of organisations did not provide an opportunity for candidates to give feedback through a candidate experience survey. 

In an HRO Today and PeopleScout global survey, employers reported significant challenges in capturing candidate feedback, with many saying that a top struggle is having “no formal way to capture candidate feedback.” 

Candidate Experience Survey

This is a missed opportunity. To truly improve your candidate experience, you must ask your candidates what they think and make improvements based on their input. If you’re not leveraging candidate survey tools to gather feedback from your candidates, you are passing up valuable insights that can help you improve your employer brand, lower attrition and shorten your hiring cycle. 

Why is Candidate Experience Important? 

As consumers, our expectations are soaring. We demand that brands deliver seamless, intuitive and personalised experiences to keep us engaged. In the fight for talent, the same rules apply. 

Competition in the labour market and the increased demand for both diverse talent and digital skills means that coveted candidates have more options than ever before. They can afford to be picky, holding out for the employer that engages and inspires them during the recruitment process. 

It’s easier than ever for job seekers to broadcast their impressions of your brand. In fact, 83% of candidates share their poor experiences with friends and family, with 54% taking to social media to voice their discontent—and that has major ramifications for your employer brand.  

For 78% of candidates the overall candidate experience is an indicator of how a company values its people. Plus, candidates are also consumers, and a poor candidate experience can impact whether you retain an applicant as a customer. 

Candidate Experience Survey Questions 

If you’re serious about improving your candidate experience, the best way to source ideas is through your talent audience. Introducing a candidate experience survey is a must for any organization that wants to secure top talent. These insights are invaluable for identifying areas of improvement and can help you prioritise your candidate experience optimisation projects. 

When it comes to measuring the candidate experience, NPS has become a popular metric.  

Net Promoter Score, or NPS, began as a way for organisations to measure customer satisfaction and loyalty. By asking one question—“On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”—organisations can gauge which customers are promoters, and which are detractors. The NPS scale ranges from -100 to +100, and the higher the score the better. 

candidate experience survey candidate nps

By applying this same concept to the candidate experience, a Candidate Net Promoter Score, or CNPS, becomes a benchmark with which to measure your candidate experience. It’s best practice to also include a place for candidates to provide additional thoughts and comments, so you can gather both quantitative data and qualitative data.  

By asking one simple question and the candidate’s reasoning for their rating, you can gather valuable data to drive continuous improvement in your candidate experience. Measuring CNPS over time will show how your talent acquisition investments are impacting your overall recruitment outcomes. 

When to Send a Candidate Experience Survey 

Consider adding a candidate experience survey email to your CRM after critical stages in your recruitment process, like:  

  • After the completion of an application 
  • After the completion of an assessment center 
  • After the completion of an interview 
  • Upon rejection 
  • All of the above  

Asking for feedback should be a priority regardless of outcome for the candidate.  

Creating a Feedback Loop 

Remember, when it comes to feedback throughout the recruitment process, it’s a two-way street. Employers should be equally committed to soliciting feedback from candidates about their experience, and providing feedback back to candidates, particularly to those who advance further into the selection process. Providing opportunities to give and collect feedback throughout the process will provide you with valuable insights and offer an engaging candidate experience, ultimately improving your recruitment outcomes.  

To get the full research and more actionable candidate experience insights, download the Inside the Candidate Experience 2023 Report. 

The Multigenerational Workforce: Gen Z in the Workplace

To continue our series, The Multigeneration Workforce, this article explores the challenges and opportunities of Gen Z in the workplace. For the first time in modern history, four generations are working side-by-side: Baby Boomers, Gen X, Millennials and Gen Z. The ratios will change over the coming years—and so will each group’s level of influence.  

Gen Z is overtaking Baby Boomers as the largest generation history, boasting an incredible two billion people globally, and is set to become the largest demographic in the workplace by the end of the decade. Leaders must not underestimate the impact this generation’s ideas and perspective will have on the world and the workplace. By understanding their needs and preferences, you can attract, engage and hire the best Gen Z talent to propel your workforce into the future. 

Who is Gen Z? 

While sources vary, Gen Z is generally defined as the generation born approximately between 1995 and 2010. They are the first generation to grow up with the internet and social media and have come of age in a time marked by 9/11, polarised politics, economic fluctuations and climate woes. They watched their parents lose jobs during the Great Recession. Then, they experienced the biggest educational and workplace disruption in modern history as COVID-19 lockdowns led to their classes moving online, a surge in unemployment and psychological distress.  

As voracious consumers and creators of digital media, they focus on curating their online presence and have developed an “unapologetically me” ideology. As a result, they are generally socially progressive and value diversity.  

Perhaps ironically, growing up in this hyperconnected online world has also fuelled feelings of isolation and loneliness among many Gen Z-ers. Seeing friends posting content and having fun (cue the #FOMO), alongside the pressure to keep on top of social trends, can make the feelings of disconnection even more acute, leading to increases in depression and anxiety.

Gen Z in the workplace

What Matters to Gen Z in the Workplace? 

Gen Z-ers have different expectations and priorities than previous generations of workers. They’ve expressed less loyalty than past cohorts and are more pragmatic. They don’t assume they’ll have a social safety net upon retirement since seeing layoffs and pensions shrinking.  

Here are some more characteristics to look out for when hiring Gen Z candidates. 

Fighting for Social Change  

After witnessing the #MeToo and Black Lives Matter movements as well as the increased frequency of natural disasters due to climate change, Gen Z is seeking employment that matches their personal values. They believe in their ability to make a difference individually and are also demanding that employers do their part to help build a better future.  

LinkedIn released a global study of nearly 10,000 professionals which found that 68% of workers in the UK, France, Germany and Ireland consider it important to work for companies that are aligned with their values. In the U.S., it’s higher at 87%. Gen Z is driving this shift, with nearly 90% in Europe saying they would leave a job to work somewhere that better matches their values.  

Digitally Native but Digitally Unsure 

Growing up with access to the internet and mobile devices has led to a widespread presumption that Gen Z-ers are innately good with tech. However, new research shows this may not be the case at work.  

One in five of the 18-to-29-year-olds polled in HP’s Hybrid Work: Are We There Yet? report said they felt judged when experiencing technical issues in the workplace. Furthermore, this “tech shame” leads 25% of young professionals to actively avoid participating in a meeting if they think it will expose their tech shortcomings.  

Generation Disenchanted? 

Much has been said about the number of older workers taking early retirement, but the biggest rise in inactivity since the pandemic has not been among Baby Boomers, but workers aged between 18 and 24. In the UK, the share of workers in this age group classed as economically inactive—meaning they’re not actively working or looking for a job—stood at a record high of 32% in the second quarter of 2022. Plus, of those who are students or currently unemployed, 1 in 10 said they never intend to start working.  

In a rejection of the “girlboss” and “hustle culture”, the hashtag #IDontDreamOfLabor has taken off as a platform for Gen Z to speak candidly about their rejection of work as the basis for identity, framing it instead as a financial necessity for paying the bills. In the shadow of the Great Resignation, Gen Z is vocal about the role of work in their lives—sometimes to viral acclaim. Some have taken to TikTok to coach their peers on how to negotiate salaries, which red flags to look out for in the interview process and how to stick up for what they want at work.  

The formative experience of the Great Recession combined with entering the workforce during the pandemic has taught young people that hard work doesn’t necessarily guarantee stability. They want better than what their parents had and aren’t shy about demanding more from their employers. Organisations who can navigate these expectations will win the hearts of Generation Z. 

Gen Z at work

Strategies for Engaging Gen Z at Work

To help Gen Z workers become as productive and successful as possible, employers need to showcase their values and offer a combination of ongoing wellbeing support and robust skills training.  

1. Evaluate Your Employer Brand for Gen Z 

As most young people seeking employment with a company they can believe in, it’s important to build an employer brand that resonates with Gen Z values. In the recent global study, Inside the Candidate Experience, PeopleScout found that the top things Gen Z job seekers look for when evaluating a job are: 

  1. Mission and purpose 
  1. Flexible working and work/life balance 
  1. DE&I; Company culture (tied) 

With mission and purpose as the top factor for Gen Z job seekers, it’s surprising how few organisations include this information on their career websites. On the sites we examined, we found an organisation’s mission and purpose less than half (48%) of the time. This means that half of companies are passing up an opportunity to engage emotionally with their young talent audiences and assist prospects in understanding how the job they have applied for fits into that goal. Candidates won’t look at your open roles if they can’t identify your mission on your careers site. 

2. Embrace Social Media  

Despite concern over how much Gen Z-ers use and consume social media, it is their main way of staying connected, so it is imperative for employers to have a strong presence on social. Two-thirds of candidates use social media to research companies during their job search. Yet, a third of employers are not posting career related content (above and beyond job listings) to their social channels at least once a week.  

Favourite social platforms for Gen Z include TikTok, Instagram and YouTube—so consider creating video content to engage talent from this generation. “Day in the life” videos are a great way to provide a realistic job preview and show early careers talent what it’s like to work at your organisation. 

3. Showcase Your DE&I Efforts 

Diversity, equity and inclusion (DE&I) is a top consideration for Gen Z candidates when looking for a job, and they’ll be scrutinising any employer to separate lip service from authentic DE&I action. When candidates from underrepresented groups are searching for jobs, the right job title might be enough to get them to click on a posting—but whether they actually apply is influenced by what they read and hear about how an organisation treats its people.  

Representation matters, and employers who showcase employees across a range of demographics show candidates that people from diverse backgrounds can flourish at their organisation. Ensure your recruitment communications include voices and stories from underrepresented groups at all levels of the organisation.  

Employers should also strive for transparency with their diversity recruitment data and share any plans they have in place to shift the dial around representation. Then, when candidates from underrepresented groups encounter similar voices throughout the recruitment process, they’ll realise that not only are they welcome at the organisation, but they’ll also have the opportunity to thrive and progress.  

4. Offer Employee Mental Wellness Benefits 

Growing up entirely in the digital age has undeniably had an impact on how this generation interacts with others. With fewer in-person exchanges, some 37% of Gen Z feels worried that technology weakens their ability to maintain strong interpersonal relationships and develop people skills. Living in a world of non-stop communication through apps and social media also contributes to mental health conditions like anxiety. The strain of modern living on mental health has been further exacerbated by the pandemic and lockdown life. 

Gen Z-ers are proud advocates for mental health, sharing their experiences and removing the stigma around depression and anxiety. According to Cigna International Health’s 2023 survey of almost 12,000 workers around the world, 91% of 18-to-24-year-olds report being stressed. And they’re looking for support from their employer. A whopping 92% of university students say employers should offer mental well-being benefits, and more than a third (36%) are prioritising those who do as they start their careers. 

Employee assistance programs, employee resource groups and workplace mental health training are all ways employers are creating a culture that promotes mental health and wellbeing. Gen Z will be drawn to employers who are joining the conversation around mental health and creating a safe space to raise and address these issues. 

5. Highlight Growth Opportunities for Gen Z

Worryingly, 37% of young people say their education did not adequately prepare them with the technology skills they need for their career. This digital native generation is lacking in the digital literacy most organisations need to fuel future innovation.  

Gen Z is prioritising employers who demonstrate investment in developing their employees’ skills and career paths. Employers who highlight training, mentoring and professional development programs in their recruitment materials will satisfy Gen Z’s ambition and desire to grow.  

Training for new Gen Z joiners should centre around soft skills like resilience, relationship building and empathy, enabling people from this cohort to manage their own stress levels effectively and to understand when and how they should ask for help. Face-to-face support and mentoring programs are a core elements of training for Gen Z in the workplace. Mentoring and reverse mentoring are being widely embraced by organisations across industries, enabling more senior employees to share their experience with the younger generation to counteract skills gaps, while also tapping into the knowledge and insights of Gen Z in the areas of social trends and digital media.  

Gen Z in the Workplace: Embracing Positive Change 

As organisations plan for the future of work, they must work harder to appeal to the savvy Generation Z-ers entering the workforce. While most employers understand the importance of inclusivity and ethical decision-making, this generation will hold them accountable to putting those principles into action. Employers must embrace these values and the positive changes brought by Gen Z in the workplace. Talent acquisition leaders should keep their finger on the pulse of how these young workers will shape how we hire and develop talent in the coming decades. 

Check out our report to learn more about the future of work:

Future of Work

DESTINATION 2030: 10 PREDICTIONS FOR WHAT’S NEXT IN THE WORLD OF WORK

Employee Retention by the Numbers

Survey results from McKinsey and Company show that 40% of employees across Australia, Canada, Singapore, the UK and the U.S. are likely to leave their jobs. To that end, below are key facts and figures that illustrate the current state of hiring and how organisations can recalibrate to improve employee retention in 2023.  

Hiring Takes the Back Burner…

…As Retention Takes Priority

Employers Don’t Understand Why Employees Leave 

More Important to Employees than Employers Appreciate:

  • Valued by organisation
  • Valued by manager
  • Sense of belonging
  • Potential for advancement
  • Having caring and trusting teammates
  • Flexible work schedule

(Source: McKinsey & Company)

Flexible Work Matters 

64% of the global workforce would consider looking for a new job if they were required to return to the office full-time.  

52% of employees are even willing to accept a pay cut—up to 11%—to maintain flexible, hybrid work arrangements. 

(Source: ADP Research Institute’s People at Work 2022: A Global Workforce View)

Employees Crave Development & Growth 

Career progression is the No.1 pull factor attracting employees to new jobs. 

(Source: Achievers 2022 Engagement and Retention Report)

76% of employees would stay at their company longer if they could benefit more from learning and development support. 

(Source: Microsoft Work Trend Index Special Report)

Internal Mobility Makes a Difference 

Workers who have no visibility into internal career opportunities are 61% more likely to have plans to quit their job. 

Employees who make an internal move are more likely to stay at their organisation longer than those who stay in the same role.

Keeping the Human in Human Resources: 3 Employee Retention Strategies for 2023

After the last three years, there’s no doubt that we could all use a deep breath. But, with economic uncertainty filling the air, we haven’t quite reached a steady state. Instead, now’s the time to reflect on all that’s been learned throughout the last few years and recalibrate your strategies to better succeed in today’s reality. In fact, this work has already begun, with new research suggesting that talent acquisition is no longer a leading priority among employers. Instead, a focus on employee retention strategies takes the lead.  

According to Lattice’s 2023 State of People Strategy Report, 40% of HR professionals surveyed said that talent acquisition was a top priority in 2021. By 2022, that number had dropped to 17%, with the surveyed professionals indicating that retention would be a leading priority over talent acquisition heading into 2023. Notably, this data tracks globally, as a recent Global Talent Trends report from LinkedIn highlighted decreasing hiring rates from 2021 to 2022 across a sample of 14 countries.  

During the current economic downturn, it’s clear that employers are looking inward at how they can retain their best people. So, how can your organisation foster an environment where people don’t want to leave? Consider these three tips for increasing employee retention in 2023:  

1. Establish a Strong Sense of Purpose & Belonging 

According to a study from McKinsey and Company, the relational factors that are most important to employees—such as feeling valued and a sense of belonging—are often overlooked by employers who falsely assume transactional factors (such as compensation) are most important to employees.   

Consider these tips for establishing a sense of belonging with your employees:  

  • Train managers on how to have meaningful conversations with employees.  
  • Encourage managers to be invested in employees’ personal and professional aspirations.  
  • Make vulnerability a normal practice among leaders, managers, and contributors.  
  • Establish a strong D&I program, complete with employee resource groups

Along the same lines, there’s no better way to foster a connection to your organisation than by recognising employees who live your purpose in practice. Whether it’s via a team email, internal newsletter or social media post; identify employees who embody your organisation’s purpose. They’ll feel valued, and others will be encouraged to find ways to integrate that purpose into their daily lives, as well.  

2. Maintain Flexible Work Options

The data is clear: Losing flexible work is not an option—not if you want to have any chance of retaining your people. According to a 2022 study from ADP, 64% of the global workforce would consider looking for a new job if they were required to return to the office full-time. What’s more, the survey also found that more than half (52%) of employees were even willing to accept a pay cut if it meant maintaining flexible, hybrid work arrangements.  

As such, it’s important to remember that flexible work doesn’t have to be all or nothing. Consider these options:  

  • Require two to three in-person workdays for all employees.  
  • Allow employees to choose which days they work from home.  
  • Offer atypical work hours — such as 8 a.m. to 4 p.m. or 10 a.m. to 6 p.m. — to accommodate employees with other responsibilities and interests.   
  • If possible, allow full-time remote work.  

After determining which flexible work options make the most sense for your organisation, remember to purposefully build opportunities for engagement among your remote or hybrid team. And, if your organisation’s policies don’t allow much room for flexibility, be mindful of tying those policies back to the business. For example, rather than citing “productivity” as a vague reason for not allowing employees to work remotely, explain why collaborating in person will allow the business to better serve customers.  

3. Prioritise Development & Internal Mobility

Employees are hungry for growth and development. According to the latest Engagement and Retention Report from Achievers, career progression was the #1 pull factor attracting employees to new jobs. Similarly, new data from Microsoft showed that 76% of employees would stay at their company longer if they could benefit more from learning and development support. So, what can employers do about it? To start, don’t give employees a reason to look elsewhere for opportunities to grow their careers.   

By prioritising learning and development (L&D) from day one, employees will feel like their career progression is being taken seriously. More precisely, consider mentorship programs, shadowing and skills training to invest in employees’ growth. Likewise, another critical component of retaining employees is internal mobility, which works in tandem with L&D.   

Research from LinkedIn shows that employees who make an internal move are more likely to stay at their organisation longer than those who stay in the same role. For example, at the one-year mark, employees are 75% likely to stay without an internal move, while those who make a lateral move or receive a promotion are 87% likely to stay. This trend continues for each year an employee stays at the company. 

Treat People Like People 

At the end of the day, people want to be treated as just that—people. They crave connection, interaction and belonging—all things that were compromised by the seemingly overnight shift to more virtual work. Employers who understand the importance of relational factors over transactional ones will be the ones to retain their employees. And, those who are intentional about establishing a strong sense of purpose; fostering engagement; and creating opportunities for flexibility, recognition and development will emerge stronger with the most valuable resource —their people—intact.  

Workforce Planning: Applying What We’ve Learned to Drive Future Success

In the past three years, we’ve seen a talent market that has shifted more drastically and rapidly than we’ve ever seen. These weren’t the standard economic oscillations that take place slowly throughout many years—rather, this pace of change was something new and required talent leaders to spend the last three years fighting fires instead of focusing on workforce planning

Now, it’s as important as ever to be more intentional about our strategy as we ask, “What’s next?”  

Taking Time to Reflect 

As talent leaders, we’re no strangers to the Great Rehire, quiet quitting and the Great Resignation—it seems at every turn, we are learning about a new workforce movement. At PeopleScout, we feel the real value comes not from labeling the next talent trend, but in doing the work to help employers struggling with today’s very real talent obstacles and developing custom solutions to address our clients’ unique talent challenges.  

Right now, there is an opportunity to take a look back at everything we’ve learned from our experiences over the past three years and apply those lessons to our talent programs to drive continued success. It’s time to change strategies, rewatch the tapes and recalibrate our approach to meet whatever challenges the future holds.  

So, where do we go from here? We step back, take a breath and reflect, then take action by challenging the status quo.  

In this article, we’re going to outline many of the different lessons learned, as well as opportunities for you to revitalise your own workforce planning strategies.  

The Economic Reality 

While the global economic landscape continues to fluctuate, the pace of change has decelerated. In the U.S., most economic indicators give a mixed picture: some companies have made headlines with layoffs, but job growth in other industries has remained strong. What’s more, monthly jobs reports still show strong hiring numbers and economists have seen positive signs around inflation.  

At the same time, we’re starting to see a bit of “gas pedal, brake pedal” as talent leaders try to read the tea leaves of the economic picture amid these mixed signals. While employers across some industries are still hiring, the pace has slowed from the height of the Great Rehire. 

Globally, we’re seeing the setup for similar environments. In the UK, job vacancies have fallen from their 2022 high, but still remain far above average with a shrinking labour force; however, issues like high inflation, rising wages and worker strikes persist. And, in Australia, the unemployment rate remains at a very low 3.5% and our clients are seeing a tighter applicant pool. 

These are certainly challenges to contend with, and the best way to move forward is with a quick glance back. 

Opportunities for Adjustment with Workforce Planning

With large variances across countries, regions and sectors, the lessons learned and resulting transformations will depend on how the past three years have affected you.  

Here are the five main areas we recommend you prioritise as part of your workforce planning enhancement.  

1. Recruitment Process Improvement 

The first place to start your recalibration is the recruitment process. Did the pandemic and Great Rehire introduce changes into your process? For example, many employers were forced to shoehorn their in-person hiring process into a virtual one through the pandemic and Great Rehire. If that was the case at your organisation, does that process still work, especially for your remote and hybrid employees?  

This is one of the biggest opportunities for talent leaders to connect with their teams to understand what worked and what didn’t. Your team members have built up so much knowledge on the ground working through the challenges of the last three years. How can you harness that going forward?  

Similarly, take a step back and look at the data you’re using to define success with your recruitment program. Are you hitting your goals, but still feel like something is missing? If so, you may be looking at vanity metrics, as opposed to sanity metrics. There’s always room for improvement; you just need the right data points to identify it. 

In this case, consider bringing in a recruitment process outsourcing (RPO) partner. A partner can help with any future scaling up and down as your hiring needs change, but they also provide value in helping benchmark your progress and success. For instance, the most frequent questions we get from clients during our routine business reviews with them are around what other employers are doing. What technologies are out there? What innovations have been made? What suggestions do you have? Without an RPO partner, you miss out on that insight.  

2. Employer Brand 

There has probably been more discussion about employer brand during the last year and a half than ever before, and this has been driven largely by the change in workforce and candidate priorities. During the Great Resignation, employees left for perceived greener pastures. To that end, it’s important to understand what you did right and where you may have let employees down during the last few years. In particular, there’s an opportunity to talk to the people who stayed with you to understand what kept them at your organisation through some difficult years. Then, you can apply those lessons to your employer value proposition. In fact, if you haven’t updated your employer value proposition and employer brand since before 2020, you’re behind the curve.  

Outside of the pandemic and recovery, the growing influence of Gen Z in the workplace has also influenced employer brands. Our research shows that Gen Z—more than any other generation in the workforce—says that your mission and values, company culture, and diversity, equity and inclusion initiatives influence their decision to apply. With that in mind, does your employer brand reflect the changing values of the workforce?  

 3. Candidate Experience 

The world has fundamentally changed in the last few years, and so have candidate expectations. Specifically, we’ve seen a shift toward the need for a consumer-like candidate experience in recent years, and it has only accelerated. As consumers, we’ve grown to expect even more convenience. In 2020, many of us expanded our use of services, like grocery pick-up and delivery. We order our coffee with an app so we don’t have to wait as it’s made. Even as the pandemic receded, many of us kept up with these conveniences. Candidates expect a similar experience when it comes to finding and applying for jobs.  

In the same vein, when was the last time you evaluated your candidate experience? Have you taken on the task of simply applying for a job at your organisation to see the experience through the candidate’s eyes? Did you make compromises in the depths of the pandemic or the chaos of the Great Rehire? Or did you implement tools—like on-demand video interviews or automated text message screenings—and discover that they reduced candidate fall-out? In any case, it’s probably time to recalibrate your candidate experience.  

PeopleScout recently released research around candidate expectations and candidate experience best practices. Read our three most important takeaways

4. Retention 

The Great Resignation forced employers to renew their focus on employee retention, and it has definitely had an influence. According to HR Digest, employers that invested in employee development saw a 58% increase in retention in 2022. Beyond employee development, many organisations have also made their moves to remote, hybrid and flexible work permanent.  

In 2023, we expect the pace of turnover to slow down for many employers. That’s because the changing economic landscape has left candidates less confident in their job searches, according to CNBC. As such, we anticipate more workers will place greater value on stability after several turbulent years.  

As you look at your own program improvements, the employees you retain will be valuable assets as they’ve learned the key lessons firsthand. They’ve stayed with your organisation and adapted through the changes of the past several years. They know your company better than anyone. What can you do to provide benefits like work/life balance, professional development and wellness? 

5. Optimising Technology 

Finally, take a look at your technology. Many employers quickly added new recruitment technology solutions in 2020 to support remote recruitment during lockdown. If that was the case at your organisation, are those tools optimised for your current needs? 

When it comes to improving your recruitment program, your technology is one of your most important tools: Your tech stack likely affects every one of the other opportunities for enhancement that we’ve highlighted. With machine learning and artificial intelligence, we can learn from the history of candidate behaviour. The right tools can then help recruiters prioritise interactions with candidates and automate communications to candidates in your recruitment funnel. Similarly, the right technology can also make your recruitment process more efficient; help you more effectively share your employer brand; improve your candidate experience; and provide benefits for current employees. If you’re reevaluating your talent acquisition strategy, technology needs to be a part of the conversation.  

Lessons Learned 

During the last three years, many of us have spent so much time dealing with the present that there hasn’t been an opportunity to think about the future. That said, we have learned the value of scheduling time to focus on what’s next; over and over again, we’ve seen the importance of being nimble. With that in mind, we’re encouraging our clients to think about the elements discussed above and identifying ways that PeopleScout can help them meet their talent needs. So, I urge you to take the time to think about how you can adjust your talent program for whatever the future brings. 

PeopleScout Releases Q2 2023 Issue of PeopleScout NEXT

Latest issue provides research-based insights and practical actions to help employers build a more resilient talent acquisition program 

11 APRIL 2023 – Today, PeopleScout released the Q2 2023 issue of its award-winning PeopleScout NEXT magazine, which provides actionable insights on the rapidly changing talent acquisition, talent technology and workforce management landscape. 

The past three years have seen the depths of pandemic job losses and a talent market that has shifted more drastically and rapidly than before. While talent market and economic complexities remain, employers now have an opportunity to reflect on the lessons from the past few years and apply those learnings to hone their recruitment strategies to meet the demands of today’s market. 

This edition of NEXT includes research-based insights and practical actions to improve recruitment outcomes and build a more resilient talent acquisition program to ensure future success. 

In the issue, talent acquisition leaders will find: 

  • A guide for applying the lessons learned over the past few years to their current talent program 
  • Exclusive, data-driven insights about what candidates want out of the recruitment process and how the right technology can make it happen 
  • How to keep the human in Human Resources by understanding what is driving high turnover and tips for turning it around 
  • Real-life examples demonstrating how employers can recalibrate and transform their talent program 
  • A roadmap to prepare your talent program all the way to 2030 

PeopleScout NEXT began publication in 2018 and has received numerous awards for its content and design. In February 2022, PeopleScout NEXT was named a Gold winner in the 2022 AVA Digital Awards for its Q3/Q4 2021 issue. In October 2020, PeopleScout NEXT magazine was named a Gold winner in the Publication, Magazine category in the 2020 MUSE Creative Awards competition. This win followed two 2019 MarCom Awards: Platinum in the Print Media – Writing category and Gold in Print Media – Design for PeopleScout NEXT. 

Access the Q2 2023 issue of PeopleScout NEXT today at www.peoplescout.com.au/next 

About PeopleScout NEXT 
NEXT is PeopleScout’s bi-annual publication covering an expansive array of talent acquisition and workforce management topics and technology trends, designed to provide readers with the knowledge they need to go from advice to advantage. PeopleScout’s audience is focused on what’s next—the future of work, impending skills shortages and technological advances. The goal of PeopleScout NEXT is to provide talent leaders with both the big ideas and small steps they can take today to make sure they are set up for future success. You can access the latest edition of PeopleScout NEXT here

Press Contact 
Taylor Winchell 
Senior Manager, External Communications 
pr@trueblue.com 
+1-253-680-8291 

Multi-Country RPO Targets Speciality Engineering Talent for Global Insurance Firm

Multi-Country RPO Targets Speciality Engineering Talent for Global Insurance Firm

Insurance Recruiting

Multi-Country RPO Targets Speciality Engineering Talent for Global Insurance Firm

PeopleScout helped a global insurance company to source hard-to-fill engineering and information technology (IT) roles through a close multi-country RPO partnership and collaboration.

110,000+ + applicants screened in the first year
76% % offer acceptance rate
20 countries serviced through a multi-country RPO partnership

Situation 

The business model for this global insurance provider is different from your average insurance firm when it comes to their commercial property products. Rather than employing actuaries to speculate on the potential risks at a property, they hire engineers to visit properties and base their analysis in reality—what’s actually happening onsite.  

This requires specialty engineering talent, but these candidates don’t typically think of an insurance company as a potential employer. This, along with the changing candidate market, meant the client was experiencing a decrease in applicants and a lack of candidates in the top of their recruiting funnel.  

The insurer turned to PeopleScout to supplement their in-house recruiting team with partial-cycle recruitment process outsourcing (RPO) to provide direct sourcing for engineering talent.  

Solution 

The PeopleScout recruiters assigned to this client were uniquely qualified to provide sourcing support for the insurance and financial services industry, as well as engineering and technology roles. With this expertise, they directly engaged engineering candidates with ideal backgrounds to drive applications and were able to quickly close one role that had previously been open for over 200 days. 

The team scaled from 10 recruiters to 39 within the first year to adapt to changes in volumes. Our scope also expanded from sourcing, screening and submitting for engineers and operations functions to also include the client’s graduate recruitment program, IT and corporate hires as well as expanding to multi-country RPO to include Argentina, Australia, Belgium, Brazil, Canada, Finland, France, Germany, Italy, Luxembourg, Mexico, Netherlands, Poland, Romania, Singapore, South Korea, Spain, Sweden, the United Kingdom and the United States. Their success comes down to a culture of performance, empowerment, and collaboration, which PeopleScout has built together with the in-house talent acquisition team and hiring managers. 

Results 

With insurer’s stringent quality requirements, PeopleScout achieved a submit-to-interview ratio of 54% with 120 offers extended over the first ten months. They also achieved an offer acceptance rate of 76%, a testament to the positive candidate experience created by our recruiters.  

“The hiring manager shared that each candidate has commented on how friendly and informative the PeopleScout recruiters are. The hiring manager is also very pleased with how quickly you screened the candidates.” 

Talent Acquisition Consultant 

“The hiring manager from our Paris operations is pleased with the excellent sourcing support PeopleScout has provided.” 

Talent Acquisition Manager 

AT A GLANCE

  • COMPANY
    Global insurance company
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    120+ offers extended
  • LOCATIONS
    20 countries including Argentina, Australia, Belgium, Brazil, Canada, Finland, France, Germany, Italy, Luxembourg, Mexico, Netherlands, Poland, Romania, Singapore, South Korea, Spain, Sweden, the United Kingdom and the United States
  • ABOUT THE CLIENT
    As a global insurance company, the client’s capital, scientific research capability and engineering expertise make them a leader in property risk management. Their clients are many of the world’s largest organisations, including a third of Fortune 500 companies.

Talking Talent: Celebrating our Differences and Hiring People with Disabilities

In this episode of Talking Talent with PeopleScout, we’re focusing on the importance of hiring people with disabilities and how you can create and execute an effective program that serves candidates of all abilities.

The week of 13 March is Neurodiversity Celebration Week, challenging stereotypes and misconceptions about neurological differences in transforming how neurodivergent individuals are perceived and supported. It’s a week to recognise the many talents and advantages of being neurodivergent while creating more inclusive and equitable cultures, and employers have a role. While not all people with disabilities are neurodivergent and not all neurodivergent people have disabilities, it is essential for employers to understand how to best support these candidates and employees.

Joining to discuss this topic is Tim Powell, PeopleScout managing director of APAC.


Where does your passion for hiring people with disabilities come from?

I’m very invested in the broader issue of equality and diversity, both from a societal perspective and as it specifically relates to the organisational environment. My father worked for the United Nations supporting the disadvantaged, and my interest in this area was a part of my nurturing. I became much more active in the disability sector through the personal experience of raising our daughter who suffers from a rare neurological disorder and is profoundly impacted by it.

The focus on how we can better support people with disabilities entering and embedding themselves in the workforce was a natural development given my professional background. Here in Australia, in our major national disability employment program, 70% of new starters with disabilities do not survive the probation period with their employer.

What do programs for hiring people with disabilities look like at most organisations today?

In my experience, for most organisations, hiring people with disabilities is more of a sporadic initiative rather than a structured program. Therein lies part of the challenge. The issue is not so much what their programs look like, it’s that their programs don’t have structure around it.

Organisations need to first understand why they want to focus on hiring people with disabilities. Is it corporate social responsibility? Is it a way of accessing an available workforce in a tight labour market? Or is it to enhance workforce efficiency and effectiveness? These are all legitimate reasons for employers to build these programs.

How can talent leaders better understand the types of attributes that candidates with disabilities possess and what types of roles would be a good match?

It starts with selecting and shaping the role or the roles that are being targeted for the program. Unfortunately, there’s no one right answer to this question. Having clarity about the goals of the program is important here, as it will influence the types of roles that are considered. Too often, organisations select existing roles in the organisation without necessarily thinking through how the person with a disability may or may not be able to carry it out. In many cases, the roles need to be carved up and shaped to the capabilities of the individuals being targeted.

How can employers reach this talent pool?

Finding candidates can be really challenging for talent leaders, particularly if they’re not quite sure what they’re looking for in terms of the skill sets or the roles that they’re looking to include in the program of work. Once you understand what you’re looking for, it becomes more evident where you can find these talent pools. Then, it is best to partner with an external provider. There are organisations, like Jigsaw Australia, that can help organisations find the right people.

What are some best practices for interviewing and assessing candidates with disabilities?

It’s important to assess basic competencies, attributes, capacity, and willingness to learn rather than previous job experiences or how well someone might present. People who are in the early stages of entering the workforce will often have very limited work experience. They may not have participated in the typical structured school/work experience programs that many early careers candidates complete. In many cases, they are challenged by some of the very basics around work experience in terms of things like workplace etiquette and timeliness.

I sit on the board of directors for a progressive service provider that thoroughly prepares people with disabilities to enter the workforce. They work through a series of competency-driven programs to build the individual’s readiness and confidence to join and thrive in the workforce. This is not a short-term program. Participants can be in this stage of development for up to two years or more before being ready to venture out into the open market.

For employers looking to start a program employing people with disabilities, this means that you need to be transparent about the core competencies and take a long-term view of the development of those individuals.

How can talent leaders prepare their internal talent teams and managers so that they’re equipped to make the onboarding process as smooth as possible and ensure success for their new employees?

There’s a line of thinking that says it’s best not to draw attention to a person’s disability, so don’t make too much of a fuss about it with others in a new work environment. While I can appreciate where that thinking comes from, I don’t particularly subscribe to the approach. In my experience, it often leads to misunderstanding and alienation. I think that making sure everyone around the individual is aware of the situation, while of course respecting the sensitivity of this situation, leads to the best outcomes. So, talking to managers and other team members about the characteristics and preferences of a person is entirely appropriate if it’s done in a way that’s sensitive to that individual’s privacy and dignity.

For example, a person with autism may not be comfortable talking about themselves in a group meeting. Team members need to be aware that their colleague may not make eye contact, for instance. That’s because it’s their preference, and team members shouldn’t take that personally or stop interacting with them. This is where education and training in advance of the new colleague are really important.

What can employers do to ensure that their new hire has continued success within their organisation?

Ongoing support is obviously the short answer. Make sure that the person has someone that they’re comfortable with outside of their direct manager who can check in on them. Leaders should also engage with the new hire about what support they need and how they’re finding their experience. People with disabilities generally want to be engaged with and are open to talking about what support they require. In fact, in many cases, they’re very used to it just because of the nature of their life experience.

If some elements are not working, there may be additional training or support that is required, and there may need to be additional work in managing or adjusting the expectations of all involved. Employers need to be actively thinking about what could be done differently to produce a better outcome. It’s not just about how the individual is feeling and progressing but how the manager and the team around them are feeling. Lastly, it’s important that if everything is being done to support the employee but the outcome is not meeting expectations, be prepared to act. Don’t linger on it. Sometimes I’ve noticed employers shy away from difficult decisions, but that doesn’t help anyone.

Are there any thoughts you’d like to leave us with?

This isn’t easy. If it was, more organisations would be much further down the path. But it is worthwhile, not only because it’s the right thing to do, but because it makes good business sense. Start small, build confidence, think laterally, and then see where it goes to from there. It’s a wonderful journey if you are committed to it.

Research Report

IDENTIFYING RECRUITMENT PITFALLS TO IMPROVE DE&I OUTCOMES

PeopleScout Named an RPO Leader in APAC on HRO Today’s Baker’s Dozen Customer Satisfaction Ratings

Global RPO provider ranked as an industry leader based on buyer feedback

SYDNEY– March 8, 2023 – PeopleScout, a leading global provider of talent solutions, has been recognised as an RPO leader on HRO Today’s 2022 RPO Baker’s Dozen Customer Satisfaction Ratings in APAC. This follows the company’s ranking as an enterprise leader on the global 2022 RPO Baker’s Dozen list announced in September and on the 2022 RPO Baker’s Dozen list in EMEA in December.

HRO Today‘s Baker’s Dozen Customer Satisfaction Ratings are based solely on feedback from RPO buyers—the APAC list ranks the top RPO providers within the region. Providers are evaluated on three sub-categories: breadth of service, size of deal and quality of service.

“This recognition of our impact within the APAC region is great validation of our efforts to drive innovation in talent solutions globally,” said Taryn Owen, President & COO of TrueBlue. “We remain grateful for the strength of our APAC client partnerships that make these rankings possible and thank them for trusting us as their talent partners.”

“It is an honour to receive this recognition from HRO Today for our work within APAC,” said Tim Powell, PeopleScout’s Managing Director, APAC. “We continue to build momentum and grow our capabilities across the region, and this affirms our impact in meeting the talent needs of our clients.”

PeopleScout continues to deliver talent solutions that propel clients from now to next. In addition to its rankings on the RPO Baker’s Dozen list globally and in EMEA and APAC, the company was also named an RPO Leader on Everest Group’s 2022 RPO PEAK Matrix and a Leader in every category of NelsonHall’s 2021 NEAT Vendor Evaluation for RPO.

Learn more about the 2022 RPO Baker’s Dozen in EMEA and APAC on the HRO Today Magazine website.

Press Contact
Taylor Winchell
Senior Manager, External Communications
pr@trueblue.com
+1-253-680-8291

Rethinking Early Careers: Strategies for Graduate Recruitment in 2023

As the world changed over the past three years, college and university students had their lives transformed by the pandemic and recovery. Those experiences have changed both their expectations and behaviour when it comes to the recruitment process.

So, as an employer, how can you respond to find, engage and hire the best graduate candidates?

In this episode of Talking Talent, Kate Buchanan, PeopleScout graduate program manager in our Sydney headquarters, joins to share strategies for early careers hiring in 2023.

In 2020, university students saw their entire lives move online. From college classes to job interviews, the path to their future was virtual. Now, the world has shifted again, but some changes became permanent. Technology still remains central to the process; however, the process cannot remain fully digital.

In recent years, many employers experienced increased ghosting and saw more candidates dropping out of the graduate recruitment process. While a fully virtual hiring process moves candidates quickly from application through assessments to offer, it lacks a personal touch. When the process happens completely online, graduates don’t have the opportunity to build relationships, making it easier to ghost employers.

So, how can you respond and ensure those strong candidates stay engaged through their first day on the job? The key is building a process that combines technology and the human touch—with both the speed and ease provided by technology and the relationship building that happens when recruiters work directly with top candidates.

In this interview, Kate shares best practices from recruitment marketing through onboarding that help talents leaders build connections, decrease candidate fall out and minimise ghosting. She explains how the right technology at the right points can improve the candidate experience and make graduates feel like they are already part of the team before they even start.